OUR STORY
Growing up in a family of entrepreneurs, I never thought I would follow in their footsteps, but life has a funny way of leading us down unexpected paths. It was when I became a mother myself that everything changed. As my little boy grew, so did the clutter of toys in our home. Countless plastic playthings filled the shelves, only to be played with briefly and then discarded. It was a mess, both physically and emotionally. Amidst the chaos, I began noticing the safety concerns that accompanied these plastic toys. My son's curious hands always found their way into his mouth, and I worried about the chemicals and toxins they might contain. That's when I stumbled upon a different kind of toy that caught my eye—wooden toys. They possessed a timeless charm and boasted qualities that resonated with me: durability, safety, and an eco-friendly nature. I knew I had found something special.
Driven by this newfound passion, I embarked on a mission to source high-quality wooden toys made from natural materials. I sought out eco-friendly suppliers who shared our vision of providing children with toys that nurtured their creativity and imagination. Our collection features toys with simple structures, like cars and push toys, encouraging open-ended play that stimulates young minds. I soon realized that this philosophy of simplicity aligned perfectly with the way I played with my own children, by embracing simplicity and using basic toys, we could unlock endless possibilities. Through open-ended questions, their imaginations soared as they took on different roles and problem-solved their way through play. This approach not only enriched their thinking and problem-solving skills but also brought us closer together as a family.
As word spread about our small online toy business, we were humbled by the outpouring of support from parents and caregivers. Through the power of social media, we connected with kindred spirits who shared our values and embraced the magic of wooden toys. Their encouragement and enthusiasm fueled our determination to continue growing. But our commitment to making a positive impact extends beyond playtime. We have partnered with Tree-Nation, an organization dedicated to fighting climate change, to take meaningful steps towards reducing daily CO2 emissions. For every order placed, we gift our customers a tree to plant, contributing to a greener future for generations to come.
We may be a small business, but our dreams are vast. We are not perfect, but we strive to learn and improve every day. Your support means the world to us as we work tirelessly to bring the wonders of wooden toys to more children, one joyful playtime at a time.